Alpha Capital Group is making a bold move in the proprietary trading space with the launch of Alpha Prime. This professional trading initiative brings back the traditional in-house trading model. This program offers selected traders the opportunity to operate from a physical trading floor in London, breaking away from the prevailing trend of challenge-based prop trading.

A Return to Traditional Proprietary Trading

Unlike most modern prop firms that rely on demo accounts and simulated markets, Alpha Prime provides traders with live trading opportunities under a structured environment. The program is led by a trading veteran with over 30 years of experience, managing global trading desks at major financial institutions. This marks a shift from the challenge-based model that has dominated the industry in recent years.

“For the first time, the top traders from Alpha Capital & Alpha Futures will get the chance to trade on a live professional floor in London,” the company stated in its announcement.

How Alpha Prime Works

Traders selected for Alpha Prime will receive additional support, including a monthly base salary and funded trading accounts. The program also emphasizes professional growth, offering regular strategy sessions, risk management training, and continuous mentorship.

Participants will have access to a diverse range of financial instruments, including futures, forex, bonds, and commodities. The firm has highlighted that selection will be based on consistency rather than absolute returns, ensuring that traders with proven strategies can qualify regardless of profit levels.

“It will be accessible to all consistent traders with a proven edge,” Alpha Capital Group confirmed. “Whether you make 50K or 3K - it’s not just about profit, but how consistent your edge is.”

Recent Challenges and Market Adaptation

The launch of Alpha Prime comes after a period of regulatory and operational challenges for Alpha Capital Group. The firm has faced criticism due to accountancy restrictions affecting approximately 150 users, primarily related to violations of its policies on group trading and account management practices.

Additionally, the company experienced disruptions last year due to MetaQuotes' regulatory actions, which suspended its U.S. services. However, Alpha Capital Group has since expanded its trading infrastructure, integrating new platforms such as TradingView, Tradovate, and NinjaTrader, and is on track to reach a $100 million payout milestone in Q1 2025.

Looking Ahead

The introduction of Alpha Prime suggests a potential industry shift, bringing back the original proprietary trading model that was dominant before the rise of remote retail prop firms. With a focus on consistency, mentorship, and live market exposure, this initiative positions Alpha Capital Group as a leader in professional proprietary trading.

The firm is expected to release further details on Alpha Prime in the coming weeks, with industry experts looking closely to see if this move signals a broader shift in the prop trading landscape.

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