eToro has become the first non-Nordic brokerage to offer complimentary real-time access to Nasdaq Nordic equity market data, following an expanded partnership with Nasdaq announced on Aug. 27.
The move adds over 210 stocks from Stockholm, Helsinki and Copenhagen to eToro’s platform, broadening its reach into European markets amid rising retail investor interest in the region.
The deal builds on eToro’s existing arrangement with Nasdaq for U.S. equity data and marks a strategic shift toward localized access for its global client base. Worth noting, the Nordic region has seen a notable uptick in retail participation, climbing from 7.7% in 2018 to 10.6% in Q1 2025, according to Nasdaq figures.
Nasdaq Nordic exchanges — home to firms, like Volvo, H&M, Nokia and Novo Nordisk — have also posted the highest annualized real returns globally over the past five decades.
First North Platform Sees Strong Retail Engagement
Nasdaq Nordic’s growth platform, First North, currently lists over 460 companies, with retail investors accounting for 42% of trading activity in Q1. The data expansion is expected to support more informed decision-making among retail traders, particularly those with a home-market bias.
The collaboration is part of eToro’s wider strategy to integrate regional data and trading capabilities, with similar efforts underway, involving HKEX, Deutsche Boerse, LSEG and ADX. The platform also enables trading in local currencies for users in the U.K. and Europe.
