Funded Kingdom, a proprietary trading firm, has changed its name to Freedom Funding in a rebrand it says marks a new stage in its growth. The announcement, made on Monday, accompanies the launch of a completely new website.
Under the new brand, the company will maintain its central offering: A program that enables traders to progressively manage larger sums of capital, starting from a low initial fee and scaling up to $1 million. The eight-level structure for this progression remains in place.
New Add-On Services for Traders
Freedom Funding is also introducing optional new services. Traders can now pay for add-ons, including instant access to capital, the ability to skip levels to advance more quickly and a more customized path based on their individual strategy.
The firm stated these changes are part of a shift towards a “more mature” trading environment, with a heightened focus on governance and operational scale. A new program for affiliates and introducing brokers is also planned, which the company claims will focus on providing partners with recurring, long-term revenue.
In a statement, the company said its core mission is unchanged. “Freedom Funding represents the next level,” the statement read. “Our mission remains the same: Fund real traders with real capital. What changes is our scale, our standards and our commitment to becoming a global force.”
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