The proprietary trading space continues to evolve — and it's not slowing down anytime soon. Over the past year, we’ve seen a fresh wave of prop firms entering the market, each bringing their own spin on funding models, trader experience, and community engagement.
From gamified challenges to instant funding, these new entrants are shaking things up and challenging the established players. Whether you're a seasoned trader or just starting out, it’s worth keeping an eye on the firms that are trying to redefine what prop trading looks like in 2025.
Prop trading has exploded in popularity in recent years, driven by social media, influencer education, and accessible funding opportunities. With lower entry barriers and more flexible rules, a new generation of firms is attracting traders who want fast access to capital without the red tape of traditional finance.
The result? A highly competitive landscape where new firms must differentiate themselves — through branding, tech innovation, or unique trader incentives — just to get noticed.
Launched in March 2025 and based in Japan, Fundora is an education-first prop firm that operates entirely through demo accounts. Its focus is on skill development and risk-free evaluation, offering traders up to ¥60 million (approx. $400K) in virtual capital during its two-phase challenge.
What makes Fundora stand out is its structured approach, flexible strategy rules, and strong emphasis on trading education. It also features 24/7 bilingual support and an active Discord community that supports peer learning and collaboration. Traders who complete the evaluation earn 80% of their demo profits as real payouts — without ever risking real capital.
Launched in September 2024 and based in Mauritius, Funded Kingdom offers a gamified, level-based trading experience. Traders begin as Knights and can progress to King, unlocking larger accounts and higher profit splits (up to 90%) along the way.
With no time limits in early stages, three demo levels, and funding from Level 4 onward, the firm emphasizes consistency over speed. It supports trading on cTrader with access to forex, indices, crypto, and commodities — and plans to expand into stocks.
The platform is currently being revamped and is expecting a big re-launch around the 8th of April.
Founded in June 2024 and based in Dubai, Prop Number One has quickly gained attention with a 4.7 Trustpilot rating and one of the highest profit splits in the industry — 100%. The firm offers a 2-step challenge with flexible rules, fast payouts, and unique benefits like a free second challenge and even a monthly salary for top performers.
Traders can use cTrader, DXTrade, or Match Trader to trade forex, crypto, indices, and commodities, with up to 1:50 leverage and no time limits. Built by fintech founder Luca Cerullo, the firm is positioning itself as a fast-moving, trader-first alternative in the prop space.
Beyond the key players mentioned, here are a few more prop firms that launched recently and are starting to build a presence:
As more prop firms enter the space, a few standout trends are starting to define the new generation:
The prop trading space is growing fast — and the newcomers aren’t just copies of what's already out there. From instant funding to gamified journeys and influencer-led growth, these new firms are reshaping what traders expect from a prop firm.
Whether you're just starting or looking to switch firms, keeping an eye on these rising names could give you access to better terms, faster funding, and a more engaging trading experience.
The landscape is changing — and the smartest traders are watching closely.
Stay tuned! We’ll continue tracking the evolution of the prop space and highlight any standout firms worth your attention.
